A HouseBorn at theWater's Edge.
ST. JOHNS was conceived in Ponte Vedra Beach, Florida, at the exact coordinates where the mighty St. Johns River dissolves into the Atlantic Ocean. It is a place of profound duality: the calm, dark waters of the river meeting the raw, kinetic energy of the sea.
We observed a void in the world of luxury. There were legacy European houses, and there were performance athletic brands, but there was no true luxury house born of the American coastal and golf culture. ST. JOHNS was established to be that house.
Every garment we create is an obsessive study in restraint and perfection. We source exclusively from the finest mills in Italy and Portugal. We pattern for motion. We construct for permanence.
Milestones
The Conception
The idea for a true American luxury coastal house is formed on the shores of Ponte Vedra.
The Sourcing
Eighteen months spent traversing Europe to find the perfect family-owned mills capable of meeting our standards.
The Foundation
ST. JOHNS officially launches its inaugural collection of swimwear and golf polos to the world.